(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

Types of Web Sites 19
Personal Web Sites
The Web offers unique communication opportunities for individuals. A personal Web
site allows you to advertise your employment credentials, meet new friends, or share a
common interest or hobby with fellow enthusiasts. Depending on your site’s purpose, you
might include your résumé, biography, e-mail address, or a description of whatever you are
passionate about. That passion can be anything from Thai food to NASCAR racing.
When creating a personal Web site, you might have limited software, hardware, and
other resources. Working independently means you must assume all the roles necessary to
build the Web site. Web roles are discussed later in this chapter. Despite these challenges,
you can publish a successful Web site to promote yourself and services you can offer, or
simply tell the world what you are all about.
Do not add personally identifiable information that can be misused, such as a
Social Security number, to pages at a personal Web site.
DESIGN
TIP
Organizational/Topical Web Sites
The organizations that can benefit from a Web presence are endless. For example, if
you belong to the Advertising Photographers Association of North America, you might
volunteer to create an organizational Web site to promote member accomplishments
or to encourage support and participation. Conversely, as a photography buff, you might
choose to design a topical Web site devoted to black-and-white photography, including
tips for amateurs, photo galleries, and online resources.
If an organization lacks funding, you might encounter the same challenges creating its
site as an individual creating a personal Web site — specifically, limited resources, including
people to share roles. A time constraint also might be added if the organization wants
to coordinate introduction of the Web site with another event. Figure 1-23 shows examples
of both organizational and topical Web sites.
Figure 1-23 The World Health Organization (WHO) organizational Web site warns
of health-related issues, while The American Kennel Club (AKC) topical
Web site provides information on dog breeds, pedigrees, and shows.