(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

5
Typography and
Images
Introduction
With your research complete and a solid design plan developed, you now
are prepared to create your Web site. As you learned in Chapters 2 and 4,
the two primary Web site content elements used to effectively communicate
through sound site design are text and images. In this chapter, you
learn more about the standards for applying good typography to text. You
also learn how to select appropriate images, such as photographs, diagrams,
illustrations, clip art, and so forth, that add value to your Web site and support
your Web site’s message. Then, you learn how to prepare your selected
images for the Web.
Objectives
After completing this chapter, you will be able to:
1. Explain Web page
typography issues
2. Discuss effective use of Web
page images
3. Describe image file formats
4. Discuss how to prepare
Web-ready images