(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

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APP 22 Appendix B HTML Quick Reference HTML Tags <strong>and</strong> Attributes (continued) HTML Tag <strong>and</strong> Attributes …. Description Formats the enclosed text in teletype- or computer-style monospace font No attributes …. * Sets enclosed text to appear with an underline No attributes …. type=option …. Defines an unordered list that contains bulleted list item elements () Sets or resets the bullet format for the list; options include: circle, disc, square Indicates the enclosed text is a variable’s name; used to mark up variables or program arguments No attributes
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Web Design Introductory Concepts an
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WEB DESIGN Contents Chapter 1 The E
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Contents v Chapter 7 Promoting and
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Preface vii Distinguishing Features
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Appendix A: Design Tips 1 Preface i
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Preface xi create paper-, LAN-, or
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1 The Environment and the Tools Int
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The Internet and the World Wide Web
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Ways to Access the Internet and the
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Types of Web Sites 19 Personal Web
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Types of Web Sites 21 such as Mamma
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Types of Web Sites 23 with addition
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Web Design Tools 25 • How will im
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Web Design Tools 27 Text and HTML E
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Web Design Tools 29 or Expression G
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Web Design Roles 31 High-Tech Role
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Terms to Know 33 After reading the
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Learn It Online 35 Short Answer Que
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Team Approach 37 2 Search and Disco
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2 Web Publishing Fundamentals Intro
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Advantages of Web Publishing 41 Fig
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Advantages of Web Publishing 43 Ano
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Basic Web Design Principles 45 The
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Basic Web Design Principles 47 type
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Writing for the Web 49 vertical ali
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Writing for the Web 51 Site visitor
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Color as a Web Design Tool 53 The C
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Web Publishing Issues 55 Internet u
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Web Publishing Issues 57 Web design
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Web Publishing Issues 59 Figure 2-1
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Web Publishing Issues 61 Exploring
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Chapter Review 63 Chapter Review Pr
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Learn It Online 65 Short Answer Que
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Case Study 67 2 Compare Interactivi
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3 Planning a Successful Web Site: P
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Step 1: Define the Site’s Purpose
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Step 2: Identify the Site’s Targe
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Step 3: Determine the Site’s Gene
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Step 4: Select the Site’s Structu
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Step 4: Select the Site’s Structu
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Chapter Review 93 Chapter Review A
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Learn It Online 95 12. database 13.
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Team Approach 97 2 Search and Disco
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4 Planning a Successful Web Site: P
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Page Length, Content Placement, and
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Step 5: Design the Look and Feel of
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Step 6: Specify the Site’s Naviga
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Design Plan Checklist 125 Step 4: S
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Test Your Knowledge 127 After readi
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Hands On 129 Wheel of Terms An inte
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5 Typography and Images Introductio
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Web Page Typography Issues 133 Figu
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Web Page Typography Issues 135 Font
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Web Page Images 137 text added to i
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Web Page Images 139 Figure 5-8 An a
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Web Page Images 141 illustrations i
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Image File Formats 143 Bitmap Forma
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Image File Formats 145 Q&A What are
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Web-ready Images 147 portion of ima
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Web-ready Images 149 image files, b
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Web-ready Images 151 Exploring Imag
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Hands On 155 Wheel of Terms An inte
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6 Multimedia and Interactivity Elem
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Animation 159 Optimizing multimedia
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Animation 161 In general, when crea
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Animation 163 When deciding whether
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Animation 165 Figure 6-7 Web sites
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Audio and Video Elements 167 Audio
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Audio and Video Elements 169 Figure
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Interactive Elements 171 EDITING VI
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Interactive Elements 173 @SOURCE Bu
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Interactive Elements 175 Exploring
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Hands On 179 Challenge your perspec
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Case Study 181 c. Develop your home
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7 Promoting and Maintaining a Web S
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Web Site Testing 185 Having an outs
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Web Site Publishing 187 Figure 7-2
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Web Site Publishing 189 local compu
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Web Site Promotion 191 Web Site Pro
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Web Site Promotion 193 In Chapter 1
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Web Site Promotion 195 Figure 7-9 A
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Web Site Promotion 197 The types of
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Web Site Promotion 199 Exploring On
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Web Site Maintenance and Evaluation
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Web Site Maintenance and Evaluation
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Chapter Review 205 Chapter Review T
Page 438: Learn It Online 207 Short Answer Qu
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Page 450: Design Tips APP 3 Description Page
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Page 466: HTML Tags and Attributes APP 11 HTM
Page 492: APP 24 Appendix C Cascading Style S
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Page 504: IND 2 Index B B2B. See business-to-
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Page 516: IND 8 Index multimedia producer: An
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Page 524: IND 12 Index thumbnail: A miniature
Page 528: IND 14 Index Web Style Guide, 45 We
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(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

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