(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)
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154 Chapter 5 Typography <strong>and</strong> Images<br />
TEST YOUR<br />
KNOWLEDGE 11. compression<br />
artifacting<br />
12. serif<br />
13. <strong>Web</strong> font<br />
14. rasterizing<br />
15. font<br />
k. The font size specified as a percentage in relation to the<br />
font size of surrounding text.<br />
l. The image file format most suited for photographs.<br />
m. An image file format originally <strong>design</strong>ed to replace the<br />
GIF file format.<br />
n. The loss of image data during file compression that can<br />
result in areas of an image that are blurred or distorted.<br />
o. Millions of pixels per digital camera image.<br />
Short Answer Questions<br />
Write a brief answer to each question.<br />
1. Describe typography <strong>and</strong> define the characteristics that define type.<br />
2. Compare the terms typeface <strong>and</strong> font as used in typography.<br />
3. Describe the five generic typeface or font families.<br />
4. Discuss the role of readability when determining <strong>Web</strong> site fonts.<br />
5. Discuss the role of availability when determining <strong>Web</strong> site fonts.<br />
6. Describe the three primary image file formats used for the <strong>Web</strong>.<br />
7. List four factors to be considered when selecting relevant, high-quality images for<br />
<strong>Web</strong> pages.<br />
8. Describe four tools you can use to create your own <strong>Web</strong> page images.<br />
9. Compare <strong>and</strong> contrast lossless <strong>and</strong> lossy compression methods for image files <strong>and</strong><br />
identify which image file types provide lossless compression <strong>and</strong> which provide lossy<br />
compression.<br />
10. Describe how to optimize your images to create <strong>Web</strong>-ready images; discuss four ways<br />
to help ensure your images are <strong>Web</strong> ready.<br />
LEARN IT<br />
ONLINE<br />
Test your knowledge of chapter content <strong>and</strong> key terms.<br />
Instructions: To complete the Learn It Online exercises, start your browser, click the<br />
Address bar, <strong>and</strong> then enter the <strong>Web</strong> address scsite.com/web3e/ch5/. When the <strong>Web</strong><br />
Design Learn It Online page is displayed, click the link for the exercise you want to complete<br />
<strong>and</strong> then read the instructions.<br />
Chapter Reinforcement TF,<br />
MC, <strong>and</strong> SA<br />
A series of true/false, multiple choice,<br />
<strong>and</strong> short answer questions that test your<br />
knowledge of the chapter content.<br />
Flash Cards<br />
An interactive learning environment<br />
where you identify chapter key terms<br />
associated with displayed definitions.<br />
Practice Test<br />
A series of multiple choice questions that<br />
test your knowledge of chapter content<br />
<strong>and</strong> key terms.<br />
Who Wants To Be a<br />
Computer Genius?<br />
An interactive game that challenges your<br />
knowledge of chapter content in the style<br />
of a television quiz show.
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