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CONSUMER<br />

QUALITY<br />

PERCEPTION ASSESSMENT<br />

Chalenge Implementati Results<br />

FIVE<br />

PROJECTS 98<br />

CATEGORY<br />

SERVICE<br />

TEAM MEMBERS<br />

DIOGO BARBOSA<br />

HELENA CARVALHO<br />

ÁGATA SILVA<br />

LILIANA CAROLA<br />

Assess consumer perception<br />

and preference concerning specific<br />

fruit and vegetable attributes.<br />

Study, in a controlled environment,<br />

the impact of previously identified<br />

characteristics that can potentially<br />

influence the consumer decision<br />

process, considering various fruits<br />

and vegetables, in two areas,<br />

namely the appearance of the<br />

product and the packaging.<br />

CONSUMER FEEDBACK<br />

>280H<br />

PRODUCTS TESTED<br />

64<br />

RETAIL BOOK of INNOVATION 2016

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