INDEX
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PAM<br />
PRODUCT ALLOCATION<br />
MANAGEMENT<br />
Chalenge Implementati Results<br />
Improve the process to replenish<br />
best sellers when stock at the<br />
warehouse does not match<br />
demand for the article and,<br />
consequently, avoid free areas<br />
that damage sales. Filling these<br />
areas with the best products given<br />
the range and demand, therefore<br />
will avoid a loss in sales due to<br />
lack of a product, create freshness<br />
and variety in the store and<br />
decrease the percentage<br />
of unsold products.<br />
An algorithm that helps the<br />
commercial team to identify all<br />
article/store combinations that<br />
become sold out and suggests<br />
the best articles to substitute them.<br />
INCREASE IN SALES OF<br />
THE NEW ARTICLES DURING<br />
THE PILOT PERIOD<br />
+5.5%<br />
INCREASE IN SALES<br />
OF THE NEW ARTICLES DURING<br />
THE ROLLOUT PERIOD<br />
+10.7%<br />
WINNER AT THE SONAE<br />
INNOVATION AWARDS 2016<br />
CATEGORY<br />
PROCESS<br />
TEAM MEMBERS<br />
MIGUEL MAYA<br />
ALEXANDRA VERDE<br />
MARIANA BRANDÃO<br />
VÂNIA SANTOS<br />
PROJECTS 37<br />
RETAIL BOOK of INNOVATION 2016
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