INDEX
jHpDVu
jHpDVu
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¿QUIERES SER UNA<br />
ESTRELLA<br />
ZIPPY?<br />
Chalenge Implementati Results<br />
Increase customer traffic, as<br />
well as bring new customers<br />
into the stores, strengthen brand<br />
awareness and reinforce the<br />
relation between the brand<br />
and the children's fashion world,<br />
to create an unforgettable<br />
experience for children and<br />
parents.<br />
A casting event in four of Zippy’s<br />
stores in Madrid where the brand<br />
recreated a styling and production<br />
ambience in the main squares<br />
of each of the shopping centers.<br />
Children were able to take part<br />
in a casting experience, specifically<br />
adapted for children (styling, make<br />
up and shooting session) and<br />
some children were selected to<br />
be on the cover of the magazine<br />
“Petit Style”.<br />
PARTICIPANTS IN<br />
THE CASTING EVENT<br />
>2,340<br />
CATEGORY<br />
CUSTOMER ENGAGEMENT<br />
TEAM MEMBERS<br />
ANA RAQUEL OLIVEIRA<br />
CARMEN CALDERON<br />
DIANA LOUREIRO<br />
MIGUEL MOREIRA<br />
PROJECTS 75<br />
RETAIL BOOK of INNOVATION 2016
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