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“FÁCIL & BOM“<br />

FRESHLY<br />

PREPARED VEGETABLES<br />

FOR SOUP DEVELOPED<br />

FOR COOKING ROBOTS<br />

Chalenge Implementati Results<br />

FIVE<br />

PROJECTS 92<br />

CATEGORY<br />

PRODUCT PERFORMANCE<br />

TEAM MEMBERS<br />

CATARINA FERREIRA<br />

ANA BOTELHO MACHADO<br />

PATRÍCIA LAGARINHOS<br />

ANA SOFIA JUROMITO<br />

CÁTIA ALEXANDRA PINHEIRO<br />

MARIA INÊS MACEDO<br />

NUNO PASSADINHAS<br />

The need to improve our offer<br />

in the freshly prepared vegetable<br />

category, especially in the cooking<br />

robot category where customers<br />

desired convenient, easy, fresh,<br />

healthy and modern solutions<br />

in place.<br />

Launching a new Continente<br />

“Fácil & Bom” range in the<br />

prepared vegetable category,<br />

enlarging our own brand offer<br />

in the healthy and fresh product<br />

portfolio.<br />

PERCENTAGE OF SALES<br />

IN OUR FRESHLY PREPARED<br />

VEGETABLES FOR SOUP RANGE<br />

22%<br />

RETAIL BOOK of INNOVATION 2016

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