INDEX
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jHpDVu
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UNIVERSO<br />
LOYALTY/CREDIT CARD<br />
Chalenge Implementati Results<br />
Launch a disruptive payment and<br />
loyalty solution in the Portuguese<br />
market, with clear benefits for<br />
Portuguese families in terms of<br />
cost (no annual fee), innovative<br />
payment options and loyalty<br />
advantages in relation to all Sonae<br />
programs (“all in one card”).<br />
Payment card supporting all<br />
of the credit advantages of Sonae<br />
stores (e.g., interest free credit),<br />
as well as multiple payment<br />
options everywhere: credit,<br />
instalments (3x, 6x, 12x) and<br />
debit options. Additionally, it is<br />
also a Loyalty card for all Sonae<br />
programs, with enhanced benefits<br />
both within Sonae and externally.<br />
A fully innovative card, with no<br />
annual fee and accepted at all<br />
Mastercard merchants worldwide.<br />
UNIVERSO<br />
CARDS ISSUED<br />
+400,000<br />
ESTIMATED SHARE OF THE CREDIT<br />
CARD PRODUCTION IN PORTUGAL<br />
IN THE 3Q ’16, LESS THAN ONE<br />
YEAR AFTER ITS LAUNCH<br />
9%<br />
CATEGORY<br />
PRODUCT SYSTEM<br />
CUSTOMER ENGAGEMENT<br />
SERVICE<br />
TEAM MEMBERS<br />
CARLOS B. DAVID<br />
PAULO PEREIRA<br />
LUÍS SANTOS<br />
TOMÁS RIBEIRO<br />
GONÇALO FERNANDES<br />
NUNO RODRIGUES<br />
PROJECTS 97<br />
RETAIL BOOK of INNOVATION 2016
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