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HYGIENE<br />

AND BEAUTY<br />

PROJECT<br />

Chalenge<br />

Implementati<br />

Results<br />

FIVE<br />

PROJECTS 102<br />

CATEGORY<br />

SERVICE<br />

TEAM MEMBERS<br />

CRISTINA MANUELA SOUSA<br />

ANABELA MELO<br />

FRANCISCO MORAIS<br />

JOANA BARROS<br />

MARIA JOÃO BARBOSA<br />

The need to improve the beauty<br />

area in Continente stores to<br />

improve our customer’s shopping<br />

experience.<br />

New concept for the hygiene and<br />

beauty area in the hypermarket,<br />

focused on our customer's<br />

shopping experience and allowing<br />

new products and technologies<br />

to be tested.<br />

AVERAGE PERCENTAGE<br />

OF MAKEUP SALES IN HYGIENE<br />

AND BEAUTY RANGE<br />

3.6%<br />

AVERAGE PERCENTAGE OF<br />

MAKEUP SALES IN PERFUMERY<br />

AND COSMETICS RANGE<br />

23.5%<br />

RETAIL BOOK of INNOVATION 2016

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