INDEX
jHpDVu
jHpDVu
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LOYALTY<br />
PROGRAMS<br />
PYREX, ANGRY BIRDS<br />
AND DISCOUNT STAMP<br />
BOOKLET<br />
Chalenge Implementati Results<br />
FIVE<br />
PROJECTS 104<br />
CATEGORY<br />
SERVICE<br />
BRAND<br />
PRODUCT SYSTEM<br />
TEAM MEMBERS<br />
SOFIA FORTE<br />
HELDER GOMES<br />
Reward customer’s loyalty with<br />
a special offer, increase sales and<br />
stimulate the sale of fruit and<br />
vegetables (for the Angry Birds<br />
campaign).<br />
The definition of three different loyalty<br />
programs: PYREX, Angry Birds and<br />
Discount stamp booklet that give our<br />
customers the opportunity to acquire,<br />
through the accumulation of stamps,<br />
new products at symbolic prices or<br />
for free, as well as benefiting from<br />
additional discounts.<br />
SALES INCREASE<br />
(ANGRY BIRDS)<br />
+3.8%<br />
SALES INCREASE<br />
(PYREX)<br />
+3.5%<br />
RETAIL BOOK of INNOVATION 2016
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