INDEX
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"MARKETWATCH"<br />
VIDEOCAST<br />
Chalenge Implementati Results<br />
Increase the target audience<br />
reached by the “Marketwatch”<br />
report and increase knowledge<br />
sharing concerning economics<br />
and market issues for Sonae teams.<br />
The “Marketwatch” videocast is<br />
a quarterly report shared through<br />
a 2-4-minute video, which provides<br />
useful and actionable economic<br />
insights on Iberian economies. The<br />
video highlights the main messages<br />
included in the “Marketwatch” report,<br />
which includes an economic analysis<br />
and outlook as well as benchmark<br />
market information for Sonae’s main<br />
business.<br />
INCREASE IN VISUALIZATIONS<br />
SINCE THE FIRST RELEASE<br />
+100 %<br />
INCREASE IN THE<br />
TARGET AUDIENCE<br />
REACHED THROUGH<br />
THE PDF REPORT<br />
+30%<br />
CATEGORY<br />
STRUCTURE<br />
TEAM MEMBER<br />
ANDRÉ BARBADO<br />
PROJECTS 113<br />
RETAIL BOOK of INNOVATION 2016
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