INDEX
jHpDVu
jHpDVu
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“SMART” STORE<br />
CONCEPT<br />
Chalenge Implementati Results<br />
The need to reduce the cost<br />
of store refurbishment, without<br />
misrepresenting the standard<br />
concept.<br />
A “smart” store concept was<br />
achieved by keeping some<br />
of the original characteristics of<br />
existing buildings, some of which<br />
actually followed trends seen<br />
in the concepts of key market<br />
players. The main features of this<br />
concept are the use of the original<br />
wall structure and maintenance of<br />
the existing technical installations<br />
which are always a significant part<br />
of the in-store cost.<br />
REDUCTION IN THE<br />
TOTAL COST OF STORE<br />
REFURBISHMENT<br />
-30%<br />
CATEGORY<br />
STRUCTURE<br />
TEAM MEMBERS<br />
JOANA ESTEVES<br />
MARIANA GAVINA<br />
PROJECTS 117<br />
RETAIL BOOK of INNOVATION 2016
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