INDEX

FROZEN FOOD
CONCEPT
Chalenge Implementati Results
FIVE
PROJECTS 96
CATEGORY
PRODUCT SYSTEM
TEAM MEMBERS
CRISTINA MANUELA SOUSA
JOANA BARROS
MARIA JOÃO BARBOSA
In the shopping process and
in order to help our customer,
we wanted to develop a friendly
and cozy/warm environment in a
typically cold and uncomfortable
area, leading to enhanced sales.
A new concept for the frozen food
area bringing a new and warm
mood to this whole area. We
developed new and large icons
that represent each one of the
categories. These icons help our
client, even from a distance, to
find a specific product that they
need, therefore improving their
shopping experience.
INCREASE IN SALES IN
THE TOTAL FROZEN AREA
+0.5%
INCREASE IN SALES IN THE
MATOSINHOS STORE
+7.3%
RETAIL BOOK of INNOVATION 2016