INDEX
jHpDVu
jHpDVu
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GANA<br />
EL ARMARIO<br />
ZIPPY<br />
Chalenge Implementati Results<br />
Increasing sales in Spain by<br />
expanding the customer database<br />
and developing/enhancing the<br />
one-to-one relationship (targeted<br />
promotions and special offers).<br />
A multiplatform website (desktop<br />
and mobile) where customers<br />
were able to insert their personal<br />
data and automatically win a prize<br />
(“zippy closet” up to 500 € in<br />
Zippy products and other prizes).<br />
USERS IN THE PLATFORM<br />
>30,000<br />
INCREASE THE<br />
CUSTOMER DATABASE<br />
+110%<br />
CONVERSION IN CLIENT<br />
NUMBERS TO THE ZIPPY<br />
ONLINE STORE (IN THE FIRST<br />
YEAR AFTER INTEGRATION)<br />
6%<br />
CATEGORY<br />
SERVICE<br />
CUSTOMER ENGAGEMENT<br />
STRUCTURE<br />
TEAM MEMBERS<br />
MIGUEL MOREIRA<br />
ANA RAQUEL OLIVEIRA<br />
ANDRÉ LEITE<br />
DIANA LOUREIRO<br />
MARIA JOÃO ROSA<br />
PATRICIA PAULOS<br />
RAFAELA SILVA<br />
RAQUEL SANTOS<br />
PROJECTS 101<br />
RETAIL BOOK of INNOVATION 2016
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