INDEX
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HAPPY<br />
OR NOT<br />
Chalenge Implementati Results<br />
How can we receive feedback<br />
from our customers to make them<br />
happier, loyal and satisfied?<br />
Smiley Terminals placed in<br />
our stores to evaluate tasting<br />
initiatives and services, measuring<br />
the feedback of customers and<br />
employees to improve our<br />
performance.<br />
STORES EQUIPPED<br />
WITH THESE MACHINES<br />
34<br />
ANSWERS OBTAINED<br />
230,000<br />
AVERAGE RESPONSES<br />
THROUGH PRODUCT<br />
TASTING (IN ONE WEEK)<br />
20,000<br />
AVERAGE OF THE<br />
POSITIVE REVIEWS<br />
76%<br />
CATEGORY<br />
CUSTOMER ENGAGEMENT<br />
TEAM MEMBERS<br />
MAYUMI DELGADO<br />
HELENA CARVALHO<br />
PROJECTS 73<br />
RETAIL BOOK of INNOVATION 2016
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