INDEX
jHpDVu
jHpDVu
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
VEGETABLE<br />
MARKET<br />
Chalenge Implementati Results<br />
Develop a new and more<br />
attractive area to exhibit<br />
and sell vegetables.<br />
Every weekend, Continente stores<br />
implement a traditional vegetable<br />
market concept in the sales area.<br />
A standardized concept was<br />
introduced, which guarantees<br />
a place to set up the vegetable<br />
market and equipment within<br />
the store, as well as assortment<br />
and FTE allocation. No additional<br />
special promotions were necessary.<br />
INCREASE IN VEGETABLE SALES<br />
ON THE WEEKENDS IN THE<br />
NORTH OPERATIONS AREA<br />
+14%<br />
CATEGORY<br />
CHANNEL<br />
TEAM MEMBERS<br />
JOÃO MELO<br />
HELENA MARGARIDA PINTO<br />
IVONE SILVA<br />
NUNO MIGUEL PITA<br />
NUNO PASSADINHAS<br />
PROJECTS 71<br />
RETAIL BOOK of INNOVATION 2016
Change language