INDEX
jHpDVu
jHpDVu
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NÃO<br />
CARREGUES,<br />
MANDA VIR<br />
Chalenge Implementati Results<br />
Find a modern and effective way<br />
to encourage young people to<br />
connect with the Continente brand<br />
and with the industry as a whole.<br />
Improve the experience of being<br />
at the Meo SW Festival by creating<br />
a virtual supermarket at the<br />
festival grounds. We developed<br />
a vibrant pop up concept shaped<br />
as a giant backpack and we filled<br />
it with tablets running our App.<br />
The campers just had to fill in their<br />
orders and were able to pick them<br />
up the next day.<br />
INCREASE IN THE NUMBER OF<br />
SIGN INS COMPARED WITH<br />
THE SAME PERIOD LAST YEAR<br />
+25%<br />
VIEWS ON THE YOUTUBE<br />
PROMOTIONAL VIDEO<br />
16,495<br />
PEOPLE REACHED<br />
THROUGH INSTAGRAM<br />
151,000<br />
CATEGORY<br />
SERVICE<br />
BRAND<br />
CUSTOMER ENGAGEMENT<br />
105<br />
PEOPLE REACHED<br />
THROUGH FACEBOOK<br />
670,000<br />
TEAM MEMBERS<br />
HERVÉ MARRINHAS<br />
IRINA GOMES<br />
PEDRO PINTO<br />
RENATA SOUSA<br />
VANESSA PACHECO<br />
ALDA SILVA<br />
ALEXIS FERNANDES<br />
CÁTIA FIGUEIRA<br />
GONÇALO OLIVEIRA<br />
LILIANA AZEVEDO<br />
ROBERTO DURÃO<br />
SARA TEIXEIRA<br />
SOFIA BESSA<br />
PROJECTS<br />
RETAIL BOOK of INNOVATION 2016
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