INDEX
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BREAD<br />
MARKET<br />
Chalenge Implementati Results<br />
FIVE<br />
PROJECTS 70<br />
CATEGORY<br />
CHANNEL<br />
TEAM MEMBERS<br />
JOÃO MELO<br />
CATARINA ABRANTES SIMÕES<br />
HELENA MARGARIDA PINTO<br />
JOÃO LEMOS CALVOS<br />
Develop a new and more attractive<br />
area to sell and display bread<br />
that increases sales and client<br />
satisfaction.<br />
A traditional bread market concept<br />
is implemented every weekend<br />
at Continente. The market is<br />
located in the hall in front of<br />
the bakery and presents regional<br />
breads, special breads and biscuits<br />
with special promotions.<br />
INCREASE IN BREAD SALES<br />
ON THE WEEKENDS IN THE<br />
NORTH OPERATIONS AREA<br />
+7%<br />
RETAIL BOOK of INNOVATION 2016
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