INDEX
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NEW VALUE<br />
PROPOSITION<br />
FOR WELL’S OPTICS<br />
Chalenge Implementati Results<br />
The need to develop a new<br />
strategy to improve the optics<br />
business, mainly concerning the<br />
sale of glasses that was identified<br />
as one of the main growth levers<br />
for Well’s.<br />
A disruptive value proposition was<br />
developed in the glasses industry,<br />
based on bundles offering<br />
everyday low prices.<br />
Large format stores were also<br />
introduced with integrated lens<br />
cutting and assembling centers.<br />
INCREASE IN SALES<br />
OVER A 3-YEAR<br />
HORIZON<br />
+200%<br />
INCREASE IN VOLUME<br />
OF GLASSES SOLD OVER<br />
A 3-YEAR HORIZON<br />
+500%<br />
INCREASE IN MARKET<br />
SHARE IN EBITDA OVER<br />
A 3-YEAR HORIZON<br />
+2.3x<br />
HONORABLE MENTION AT THE<br />
SONAE INNOVATION AWARDS 2016<br />
CATEGORY<br />
PROFIT MODEL<br />
TEAM MEMBERS<br />
TIAGO SIMÕES<br />
EDUARDA TAVEIRA<br />
JOSÉ SALVADO<br />
MARTA CASTRO<br />
PAULO ANDRÉ<br />
TIAGO LOPES<br />
VERA NARCISO<br />
PROJECTS 55<br />
RETAIL BOOK of INNOVATION 2016
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