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Iati is a<br />
ke lever of r<br />
growþ tategy,<br />
allowing us to meet increasing customer needs in relation to timing<br />
and convenience. We address this challenge with a “where it matters”<br />
store concept, developing projects which accelerate the merge of physical<br />
and digital stores and at the same time enhance service and support, in<br />
an increasingly omni-channel world. Investing in innovation and technology<br />
allows us to create new customer experiences to better serve our customers<br />
and develop brands that are recognized for their high quality and attractive<br />
price both nationally and in international markets.<br />
MIGUEL MOTA FREITAS<br />
CHIEF EXECUTIVE OFFICER OF SONAE SR<br />
PROJECTS 31
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