INDEX

Our iati mindset drives
r peope to cstan questi
þe existing paradigms and to
ctinualy pursue new ways
and sutis.
The dynamics of the markets where
Sonae operates and the macroeconomic
context of recent years have presented
our business activities with greater
challenges. However, Sonae’s footprint,
turnover, profitability, businesses and
customers have continued to increase,
with innovation as our flagship and
competitive advantage lever.
Innovation is at the core of who we are
and we take it extremely seriously: its
practice is deeply engrained in our mission
and values and we continue to invest
significantly in this area - over the course
of the past 10 years we have cumulatively
invested more than 600 million euros in
Research, Development and Innovation
(R&D+i) in our retail businesses, enabling
us to generate hundreds of innovations
that have contributed to strengthening
our leadership position and supporting
the international expansion of our
activities.
Our innovation mindset drives our people
to constantly question the existing
paradigms and to continually pursue new
ways and solutions with remarkable spirit
and genius. For this reason, in 2016, more
than 7,000 employees from different
retail units participated to some extent
in our R&D+i effort. Furthermore, as a
result of our commitment, more than 300
national and international partners have
participated in open innovation network.
The result of the combined dedication
of our teams and our partners is reflected
in this book with a selection of 75 projects
improving our customer’s shopping
experience, contributing to their quality
of life and helping to enhance Sonae’s
fingerprint as a reference company in
the world retail landscape.
SONAE’S FOOTPRINT IN THE RETAIL WORLD 07
RETAIL BOOK of INNOVATION 2016