INDEX
jHpDVu
jHpDVu
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ZIPPY<br />
CLUB<br />
Chalenge Implementati Results<br />
FIVE<br />
PROJECTS 106<br />
CATEGORY<br />
SERVICE<br />
PRODUCT SYSTEM<br />
TEAM MEMBERS<br />
RAFAELA SILVA<br />
ANA RAQUEL OLIVEIRA<br />
ANDRÉ LEITE<br />
CARMEN CALDERON<br />
CLARA CUNHA<br />
DIANA LOUREIRO<br />
INÊS CUNHA<br />
MATIAS SANTOS<br />
MARIA JOÃO ROSA<br />
MIGUEL MOREIRA FAUSTINO<br />
PATRÍCIA PAULOS<br />
RAQUEL SANTOS<br />
RUI GONÇALVES<br />
Increase sales, brand awareness<br />
and customer loyalty in Spain,<br />
while building a database that<br />
allows Zippy to contact<br />
customers.<br />
Launch the Zippy Club, Zippy’s<br />
omni-channel loyalty program<br />
in Spain providing customers<br />
with a seamless online and store<br />
experience, while developing<br />
a unique database that offers<br />
customers exclusive contents<br />
related to their children’s data,<br />
as well as discounts.<br />
NEW CUSTOMERS DURING<br />
THE 3-WEEK LAUNCH CAMPAIGN<br />
8,000<br />
PERCENTAGE OF MONTHLY<br />
CUSTOMERS THAT MAKE<br />
THEIR REGISTRATION<br />
IN PHYSICAL STORES<br />
>50%<br />
REPRESENTATION OF SALES<br />
OF THE LAUNCH CAMPAIGN<br />
IN REGULAR SALES PERIODS<br />
16%<br />
WEIGHT OF PRIVATE<br />
WEEKEND CAMPAIGNS<br />
IN WEEKEND NET SALES<br />
10%<br />
RETAIL BOOK of INNOVATION 2016
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