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SONAE<br />

SUMMER<br />

EXPERIENCES<br />

Chalenge Implementati Results<br />

With the diversity of business<br />

areas at Sonae, we felt that it<br />

was our responsibility to create<br />

the conditions to explore the<br />

professional and personal interests<br />

of young people in a real work<br />

environment. Sonae Summer<br />

Experiences came about from<br />

this belief that we could play a<br />

very important role in the career<br />

choice of young people and that<br />

this process can contribute in an<br />

effective way to develop relevant<br />

skills for their professional and<br />

personal future.<br />

Sonae Summer Experiences,<br />

developed in partnership with two<br />

universities, is the first program<br />

in Portugal related to vocational<br />

development in a real work<br />

environment. During the course<br />

of one week, we provided 25<br />

young people, the children of<br />

employees between the ages of 15<br />

and 18 years old, the opportunity<br />

to be part of the company, trained<br />

in multiple areas, responding to<br />

business challenges and through<br />

this experience, reflecting on their<br />

professional future.<br />

THE PROGRAM IMPROVED<br />

USERS KNOWLEDGE<br />

ABOUT WHAT TAKES PLACE<br />

IN COMPANIES<br />

100%<br />

THE PROGRAM INCREASED<br />

USERS KNOWLEDGE ABOUT<br />

PROFESSIONAL AREAS<br />

OF INTEREST<br />

91%<br />

THE PROGRAM SUPPORTED<br />

CHILDREN IN THEIR VOCATIONAL<br />

CHOICE PROCESS<br />

95%<br />

CATEGORY<br />

BRAND<br />

NETWORK<br />

TEAM MEMBERS<br />

MARIA ANTÓNIA CADILHE<br />

CRISTINA RODRIGUES<br />

BENEDITA FREITAS<br />

FRANCISCA GUERRA<br />

REGINA FERREIRA<br />

FERNANDO TRIGO<br />

PROJECTS 69<br />

RETAIL BOOK of INNOVATION 2016

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