INDEX
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jHpDVu
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CONTINENTE<br />
LITTLE<br />
PRODUCERS<br />
CLUB<br />
Chalenge Implementati Results<br />
FIVE<br />
PROJECTS 66<br />
CATEGORY<br />
BRAND<br />
CUSTOMER ENGAGEMENT<br />
TEAM MEMBER<br />
ONDINA AFONSO<br />
Through Sonae MC, increasing<br />
children’s knowledge concerning<br />
food production and helping<br />
families to be more aware of the<br />
origin, freshness and quality of<br />
the products that are sold in our<br />
stores.<br />
Organize a one-day event with<br />
a guided visit to the producers<br />
of the Continente Producers Club<br />
and a guided visit to a Modelo<br />
Continente Store. In this way,<br />
they can see for themselves the<br />
products on the shelves, which are<br />
produced by the producer visited.<br />
CHILDREN INVOLVED<br />
250<br />
MODELO CONTINENTE<br />
STORES VISITED<br />
IN ONE WEEK<br />
5<br />
RETAIL BOOK of INNOVATION 2016
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