INDEX
jHpDVu
jHpDVu
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LACTOSE FREE<br />
YOGHURT<br />
RANGE<br />
Chalenge Implementati Results<br />
The yoghurt range was incomplete<br />
without products available for<br />
customers with lactose intolerance.<br />
Launch of the first range of<br />
Continente’s own brand lactose<br />
free yoghurts with liquid and solid<br />
yoghurts and different flavors.<br />
Several recipes were tested to<br />
ensure the winning formula, giving<br />
the brand a new positioning.<br />
PERCENTAGE OF SALES VALUE<br />
WITHIN ITS CATEGORY<br />
1.6%<br />
CATEGORY<br />
PRODUCT PERFORMANCE<br />
TEAM MEMBERS<br />
MARIA DO CASTELO MONTOIA<br />
ANA ISABEL CARVALHO<br />
ANA SOFIA FARINHA<br />
DIOGO GONÇALVES<br />
MARIANA CUNHA ALVES<br />
SUSANA SOARES<br />
PROJECTS 95<br />
RETAIL BOOK of INNOVATION 2016
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