INDEX
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I CALL MO<br />
Chalenge Implementati Results<br />
Improve the shopping experience<br />
in our stores and constantly look<br />
at the needs of our customers<br />
in order to ensure they are<br />
completely satisfied.<br />
A solution implemented in MO’s<br />
fitting rooms, which indicates<br />
to customers which room is free,<br />
alerts store assistants from inside<br />
the fitting room to provide help<br />
and takes the desired item from<br />
store assistants’ hands.<br />
TIME REDUCTION TO<br />
SEARCH FOR PRODUCTS<br />
AND HELP CLIENTS<br />
-30%<br />
INCREASE IN SALES<br />
IN THE FIRST 6 MONTHS<br />
+0.5%<br />
HONORABLE MENTION AT THE<br />
SONAE INNOVATION AWARDS 2016<br />
CATEGORY<br />
PROCESS<br />
PRODUCT SYSTEM<br />
SERVICE<br />
TEAM MEMBERS<br />
DIANA PINTO<br />
JOANA ESTEVES<br />
ELISABETE SILVA<br />
HELENA MOURA<br />
MARIA INÊS CUNHA<br />
MARIA JOÃO ROSA<br />
MO LEIRIA TEAM<br />
RITA VASCONCELOS<br />
PROJECTS 45<br />
RETAIL BOOK of INNOVATION 2016
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