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FIVE<br />
PROJECTS 30<br />
Iati is<br />
e of r core<br />
principles...<br />
...and a driver of our activity in different areas. It feeds our capacity<br />
to develop, source and distribute quality products at very competitive<br />
prices enabling us to gain the trust of a growing number of customers.<br />
It also helps us to understand and serve a new generation of consumers,<br />
with new habits and different lifestyles providing high quality products<br />
and outstanding services, convenient solutions and an enjoyable<br />
customer experience, allowing us to maintain and enhance our<br />
leadership position.<br />
LUÍS MOUTINHO<br />
CHIEF EXECUTIVE OFFICER OF SONAE MC
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