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PITCH DAY<br />

STARTUPS<br />

AT BEFRESH<br />

Chalenge Implementati Results<br />

FIVE<br />

PROJECTS 80<br />

CATEGORY<br />

NETWORK<br />

BRAND<br />

TEAM MEMBERS<br />

ANA MACHADO SILVA<br />

LUIS CARVALHO<br />

Increase access to new solutions<br />

related to food innovation in order<br />

to find new business opportunities<br />

within the Fresh Food distribution<br />

business and help accelerate<br />

existing initiatives and projects.<br />

A one-day event in Lisbon – Pitch<br />

Day – with 8 entrepreneurs from<br />

6 different countries and the<br />

commercial team from Sonae MC<br />

Fresh Food division. The agenda<br />

included a pitch session from<br />

each entrepreneur, as well as<br />

a 25 minute deep dive meeting<br />

with each business unit.<br />

PROJECTS WITH<br />

STARTUPS INITIATED<br />

2<br />

RETAIL BOOK of INNOVATION 2016

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