INDEX
jHpDVu
jHpDVu
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NEW STORE<br />
CONCEPT<br />
(ST. ANTONI)<br />
Chalenge Implementati Results<br />
FIVE<br />
PROJECTS 68<br />
CATEGORY<br />
BRAND<br />
CHANNEL<br />
STRUCTURE<br />
TEAM MEMBERS<br />
ELISABET MORENO<br />
AITOR SÁNCHEZ<br />
BRUNO EUSEBIO<br />
Create an innovative store concept<br />
that represents the new Worten<br />
brand, where there are more<br />
opportunities to test different<br />
products.<br />
A flagship store with a new<br />
concept, which included changes<br />
in architecture, lighting, exhibition<br />
of products, digital integration and<br />
communication promoting a new<br />
level of engagement/interaction<br />
with the brand. The new store<br />
allows customers to try products<br />
accompanied by an innovative<br />
customer experience.<br />
SALES INCREASE<br />
+46%<br />
INCREASE IN THE SALE<br />
OF ACCESSORIES<br />
+31%<br />
INCREASE IN THE SALE<br />
OF SERVICES<br />
+59%<br />
RETAIL BOOK of INNOVATION 2016
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