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jHpDVu
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ENTREGAZERO<br />
Chalenge Implementati Results<br />
FIVE<br />
PROJECTS 100<br />
CATEGORY<br />
SERVICE<br />
TEAM MEMBERS<br />
PEDRO PINTO<br />
LILIANA AZEVEDO<br />
SARA TEIXEIRA<br />
SOFIA BESSA<br />
Delivery fees are one of the<br />
biggest deterrents for online<br />
consumers. In order to address<br />
this situation, Continente Online<br />
needed to develop a new concept<br />
to appeal to more customers.<br />
With “EntregaZERO” for only<br />
26.90 €, online customers are<br />
eligible for unlimited deliveries<br />
for a 4-month period.<br />
We introduced this concept<br />
of intelligent purchase delivery<br />
charges where the customer<br />
realizes that they are being<br />
offered a good deal because they<br />
are effectively buying unlimited<br />
deliveries, for less than the actual<br />
unit price. Customers who choose<br />
“EntregaZERO” have special access<br />
to upcoming campaigns and<br />
exclusive discounts.<br />
INCREASE IN CONSUMER<br />
EXPENDITURE<br />
+30%<br />
INCREASE IN THE<br />
FREQUENCY OF MONTHLY<br />
SHOPPING<br />
2X<br />
RETAIL BOOK of INNOVATION 2016
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