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SONAE’S<br />
NEW CORPORATE<br />
WEBSITE<br />
Chalenge Implementati Results<br />
Sonae’s previous corporate website<br />
was launched in 2010, with over<br />
six years online without undergoing<br />
any major changes. Its design was<br />
no longer up-to-date with the<br />
latest trends and its accessibility,<br />
in terms of mobile devices, was<br />
below what is expected from<br />
the largest Portuguese private<br />
employer.<br />
Create a tool that could be used<br />
on any screen format, which was<br />
dynamic and supported by attractive<br />
and informative content. The new<br />
website is the materialization of all<br />
of Sonae’s values, while incorporating<br />
all of the best digital practices, with<br />
simple menus, a clean and intuitive<br />
design, focused on easy, user-friendly<br />
interaction.<br />
INCREASE IN THE DURATION<br />
OF THE AVERAGE SESSION<br />
+40%<br />
INCREASE IN PAGE VIEWS<br />
+28%<br />
DECREASE IN BOUNCE RATE<br />
-20%<br />
INCREASE IN THE NUMBER<br />
OF PAGES PER SESSION<br />
+33%<br />
CATEGORY<br />
STRUCTURE<br />
BRAND<br />
TEAM MEMBERS<br />
ANDREIA GOMES<br />
TIAGO SOARES<br />
PROJECTS 119<br />
RETAIL BOOK of INNOVATION 2016
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