Time Management - Marc Mancini
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36<br />
<strong>Time</strong> <strong>Management</strong><br />
WIIFM “What’s in it for me?” A familiar term in both<br />
management and sales,WIIFM is the element that always<br />
motivates a purchase or a conceptual “buy-in,” and it’s<br />
essential to motivating almost anyone to do anything.<br />
When motivating yourself to change behavior, you should always<br />
find a way to clearly express the WIIFM. Writing it down is the very<br />
best method of being certain that you’ve identified the benefit(s) you’ll<br />
receive from making the change. Without an acknowledged benefit—a<br />
fully expressed WIIFM—it’s almost impossible to alter your behavior.<br />
This applies, too, to those you may manage. From the start, convey<br />
the WIIFM of any assignment and you won’t waste time later explaining<br />
why something should be done.<br />
mation, duties, and events that overwhelm people every day,<br />
time has become a far more valuable commodity. To treat your<br />
use of time in terms of financial value and return makes eminent<br />
(and measurable) sense. After all, people spend time,<br />
don’t they?<br />
As an example of how this system works, the imaginary<br />
tasks listed below represent a spectrum of “value” that extends<br />
from having a “high payoff” to a “low payoff.” The yield may<br />
not always be financial, because there are many other kinds of<br />
value to consider here: emotional, social, practical, pleasurable,<br />
and so on. Think about how you’d view each: high payoff,<br />
medium payoff, or low payoff:<br />
TEAMFLY<br />
• Get $200 from an ATM—you’re down to $20.<br />
• Write a complaint letter to a hotel chain.<br />
• Organize your home office area.<br />
• Pay bills that are due.<br />
• Return a call from a charity you don’t want to give to.<br />
• Shop for a new refrigerator.<br />
• Listen to your spouse excitedly tell you about something<br />
that really doesn’t interest you.<br />
• Talk a neighbor into co-building a fence between your<br />
properties.<br />
• Go grocery shopping for the family dinner.<br />
• Return three phone calls from friends.