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Time Management - Marc Mancini

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40<br />

<strong>Time</strong> <strong>Management</strong><br />

The Pareto Principle offers a powerful tool for change. More<br />

value is derived from the time you spend targeting 20% of your<br />

clients than from the time you spend on the other 80%. Your<br />

telephone’s speed-dial list should probably be updated to<br />

account for the 20% of people you actually call regularly. Those<br />

who read your reports will probably derive 80% of the value you<br />

put in them from 20% of the information.<br />

Remember when your parents had days when they received<br />

no mail? Remember when people had only three or four TV channels?<br />

(If you’re too young to remember this and can’t believe it,<br />

ask your parents or grandparents.) Those were the days when the<br />

Pareto Principle touched only a few people’s lives and in only limited<br />

ways. But now? Consider the following statistics:<br />

• Americans receive 15 billion faxes yearly; that figure is<br />

expected to double every two to three years.<br />

• 50,000 books are published yearly in the United States.<br />

• The American reading public has about 11,000 magazines<br />

to choose from.<br />

• The average cable television system carries over 100<br />

channels and emerging technology could expand that to<br />

well over 500 choices.<br />

• You’ll probably spend eight months out of your life going<br />

through the mail.<br />

It has become impossible to keep abreast of the stream of<br />

information that washes past us. To stay ahead, people must<br />

become selective. They must concentrate on that 20% of information<br />

that yields 80% of the value and reject the rest.<br />

This principle can be so broadly applied that the examples<br />

are virtually unlimited. Keeping in mind that 80% of your value<br />

to your company almost certainly derives from 20% of your<br />

work product (and from 20% of the time you spend at work),<br />

you might consider searching for ways to improve that ratio.<br />

Real productivity—and the advancement that very often accompanies<br />

it—may well be a function of discovering how to make<br />

the most of the Pareto Principle.

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