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lights, its use of Macassar ebony, its dramatically draped curtains, the<br />
highly patterned wallpaper on its curved walls, designed by Stéphany,<br />
its rugs and tapestries created by Gaudissart, its grand piano, its items of<br />
lacquered furniture designed by Jean Dunand, in addition to other pieces<br />
by Jallot and Rapin, and its works of contemporary art, the hôtel’s grand<br />
salon was possibly even more luxurious.<br />
<strong>The</strong> international impact of what came to be called the ‘Art Deco’<br />
interior was unprecedented and lasted right up to the outbreak of the<br />
Second World War. Its strong message to all social classes about the<br />
possibility of participating in what had become by the mid-1930s a massproduced<br />
modernity, which valued the experience of the individual and<br />
offered the potential for modern luxury, glamour, leisure, pleasure and<br />
escape (and which was, above all, accessible), was hugely appealing in<br />
those years. It quickly found its way into cinemas, hotels, clubs, beauty<br />
salons, small select shops, leisure centres, cafés, restaurants and ocean<br />
liners across the world. 29 It was especially well received in the us, where<br />
department stores made it available to almost everyone who wanted it. 30<br />
In that country it encountered the indigenous streamlined style and the<br />
term ‘streamlined moderne’ began to be used. <strong>The</strong> film industry inevitably<br />
recognized its appeal and, as we have seen, Art Deco sets featured in count -<br />
less Hollywood movies (see p. 71). 31<br />
More than any other modern decorative interior styles, French Art<br />
Deco and the American ‘streamlined moderne’ aesthetic penetrated the<br />
mass market and, for the first time, made ‘modern’ a real choice for many<br />
home decorators. That was facilitated and encouraged by a vast number of<br />
decorating advice books which demonstrated ways in which the modern<br />
look could be achieved. An English publication of the mid-1930s, for<br />
example, <strong>The</strong> Home of Today, illustrated a ‘delightful’ modern kitchen<br />
which featured a ‘novel “porthole” window’, clearly influenced by the<br />
glamorous liners of the era – the French Normandie leading the way – as<br />
well as an ‘unusual hall’ with a dramatic black and white striped floor and<br />
‘new propeller lights’. 32 An American book from 1936, What’s New in Home<br />
Decorating?, contained an image of a modern bedroom-cum-office, which<br />
also showed signs of Art Deco treatment. Decorated by Hazel Dell Brown<br />
the room was described as ‘one of those rare rooms which seem to have<br />
everything – decoratively speaking. From the smart, cork-veneered furniture<br />
to the checked upholstery material and such up-to-the-minute details<br />
as the white porcelain mask and unframed circular mirror, it is the perfect<br />
setting for the dashing young <strong>Modern</strong> for whom it was designed.’ 33 A 103