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The Modern Interior

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Piet Zwart,<br />

Nederlandse Kabel -<br />

fabriek Exhibition<br />

Stand, Tentoonstelling,<br />

nenyto, Rotterdam,<br />

1928, illustrated in<br />

Wendingen, 1928.<br />

on display within them. Projects he worked on included a stand for a<br />

celluloid manufacturer at the Utrecht Annual Industrial Fair of 1921 and<br />

a 1928 design for a display stand for the Nederlandse Kabelfabriek which<br />

was illustrated in the Dutch magazine, Wendingen. <strong>The</strong>y were both highly<br />

innovative designs combining graphics and three-dimensional display<br />

design in striking abstract compositions. Although Piet Mondrian, the<br />

most prominent of all the De Stijl artists, did not have a background<br />

in the applied arts, he developed a special relationship with the interior<br />

nonetheless, understanding it as a series of flat planes on to which art could<br />

be placed. 7 He applied his ideas to his own studios, creating a series of<br />

spaces at one with the work he produced within them.<br />

<strong>The</strong> programme to which the De Stijl artists and architects signed<br />

up was not only aesthetically driven, however. It also had a strong social 171

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