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The Modern Interior

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82<br />

Elsie de Wolfe in a couture dress, c. 1900.<br />

Gordon) used live catwalk shows, the theatrical stage had been the only<br />

place where couturiers could display their wares on live models. Like<br />

Worth, de Wolfe mixed with America’s aristocracy and new rich; like him<br />

she opened a showroom; she also socialized with artists so that their<br />

image would rub off on to her; and, like Worth, she presented herself<br />

as a brand. That last commercial strategy was especially apparent in the

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