21.01.2013 Views

The Modern Interior

The Modern Interior

The Modern Interior

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Lichtblau; a baker’s shop in Stockholm by Eskil Sundahl; and a shoe shop<br />

by Jock D. Peters in Los Angeles. In private residences, however, tubular<br />

steel was for the most part reserved for private bars, smoking rooms and<br />

studies, a reinforcement of the material’s inherent masculinity. Only a<br />

very small number of living rooms were graced by its presence.<br />

As well as playing a strongly visual, material and spatial role within<br />

<strong>Modern</strong>ist interiors the emphasis of mass-produced artefacts in inter -<br />

iors also reflected the ideological face of that movement. <strong>The</strong> <strong>Modern</strong>ist<br />

interior was proposed as a solution to the problem of the ‘minimum<br />

dwelling’, that is to the possibility of low income families being able to<br />

live their lives in a basic, utilitarian environment. 14 In that context the<br />

inclusion of low-priced, standardized, mass-produced artefacts formed<br />

part of many <strong>Modern</strong>ist architects’ social agendas. A narrow line separated<br />

object standardization in the interior from the standardization<br />

of the interior itself. Indeed, in the context of the minimum dwelling, the<br />

entire interior could itself be seen as a ‘model’ or a ‘prototype’ that could<br />

be replicated. <strong>The</strong> British architect Wells Coates’s version of the ‘minimal<br />

flat’ was not directed at the less well-off, however, but rather at people<br />

with modern, mobile lifestyles who didn’t want to be tied down by an<br />

excess of material possessions. <strong>The</strong> interior of the Isokon Minimum Flat<br />

<strong>The</strong> Isokon Minimum Flat, designed by Wells Coates and exhibited at London’s Exhibition<br />

of British Art in Relation to the Home, 1933.<br />

157

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!