Mexico City Olympic Games Official Report ... - LA84 Foundation

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Les éléments graphiques désignant les divers services réservés aux participants
et aux visiteurs constituaient un véritable langage international, langage auquel
la mode elle-même n'échappa pas. Page de droite: robes, costumes
et bikinis reproduisaient le logotype et les affiches sportives.
Hundreds of words in dozens of languages were superseded by graphic symbols
representing services and facilities for participants and visitors. Opposite:
Even the fashion world felt the impact of Olympic Identity: dresses, suits and
bikinis display logotype and sports-poster prints.