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ECONOMICS UNIQUENESS

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HERITAGE CONSERVATION AND PROPERTY VALUES ■ 127<br />

investing in public infrastructure, restoring iconic buildings, and improving the<br />

provision and quality of public services. Th e enhanced physical environment is<br />

intended to enhance the economic environment, and when that happens private<br />

investments ensue, generating positive externalities in the form of improved<br />

quality of life. Hence, property values generally tend to rise.<br />

However, one of the most important public policy actions is fi rst identifying<br />

and then protecting a city’s heritage resources. When there is public confi dence<br />

that the quality and character of a heritage district will be protected, a sizable<br />

subset of the property market will display that confi dence by paying a premium<br />

to own property there. (See box 5.4.)<br />

BOX 5.4<br />

A Wide-Ranging Set of Project Components Supports<br />

Development in Georgia<br />

Georgia Regional Development Project (Project number 126033)<br />

Total Project Cost: US$70 million<br />

Total Loan Amount: US$60 million<br />

Approved: March 2012 – Ongoing<br />

The government of Georgia aims to develop the local economy in the<br />

Kakheti region, which was a key juncture on the Silk Road and has long been<br />

at the heart of the country’s ancient culture, history, and economy. Through<br />

an integrated approach the project focuses on (1) upgrading the urban infrastructure<br />

in the historic city cores of Telavi and Kvareli and the heritage village<br />

of Dartlo, which will include rehabilitating all public utilities and space (including<br />

parks); (2) restoration of the facades of 150 publicly and privately owned<br />

buildings with historic architecture; (3) management and development of 11<br />

cultural heritage sites (including public parking, toilets, souvenir shops, and<br />

information kiosks); (4) provision of incentives to the private sector to invest in<br />

tourism in Kakheti (including free public infrastructure and streamlined business<br />

start-up procedures); and (5) improved management of tourist destinations<br />

and the development of two leisure travel clusters (cultural heritage/<br />

wine tasting and adventure/ecotourism). The ultimate goal is to attract private<br />

investments, promote public-private partnerships, and revitalize local<br />

business activity.<br />

Source: Georgia Regional Development Project Appraisal Document.

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