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ECONOMICS UNIQUENESS

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234 ■ THE <strong>ECONOMICS</strong> OF <strong>UNIQUENESS</strong><br />

• Brownfi eld redevelopment projects can generate value through active management<br />

(for example, by adding leisure activities such as the development of<br />

the hotel network system of Paradores in Spain).<br />

• Urban brownfi eld projects are seen as a means of achieving greater diversifi cation<br />

in portfolios due to their low volatility and long-term returns.<br />

Urban brownfi eld investments in developing countries can, however, face<br />

certain obstacles. One problem may be the income return, which is infl ation<br />

hedged; this problem can be solved through regulation and negotiation of the<br />

pricing mechanisms to adjust the income for infl ation. Furthermore, investors<br />

may be put off by the long-term commitment required for brownfi eld projects.<br />

Th erefore, it is vital that these investments should benefi t local economies, thus<br />

resulting in sustainable returns, and at the same time help private investors meet<br />

their fi nancial goals.<br />

Th ere are many examples of urban development funds dedicated to urban<br />

brownfi elds, especially in the Unites States. Th ere, a development fund known as<br />

the Environmental Protection Agency (EPA) Brownfi eld Revolving Loan Fund<br />

(BRLF) fi nances the remediation activities of redevelopment projects through<br />

low-interest or even no-interest loans for brownfi eld cleanup. By 2006 funds were<br />

given to approximately 190 projects. Th ere are also heritage funds established in<br />

European countries: in Ireland the Hearth Revolving Fund is mainly a privately<br />

fi nanced fund designated for the restoration of listed heritage buildings for resale,<br />

usually as dwellings; in the Netherlands a revolving fund, a joint initiative entitled<br />

Brownfi elds Beter Benut (Brownfi elds Better Used), provides low-interest loans<br />

for the promoters of brownfi eld projects.<br />

Regarding fi nancing the redevelopment of historic districts, it is worth discussing<br />

the European Commission policy initiative Joint European Support for<br />

Sustainable Investment in City Areas (JESSICA), developed by the European<br />

Investment Bank and supported by the Council of Europe Development Bank<br />

(CEB). Th e recent fi nancial crisis and increasingly scarce public budgetary<br />

resources have stimulated exploration of the best ways to employ European<br />

Union Structural Funds (SFs)—aimed at reducing regional disparities in income,<br />

wealth, and opportunity—in order to meet the growing development needs of<br />

EU member states. As a result, the JESSICA initiative was launched to provide<br />

new opportunities to authorities responsible for the implementation of SFs (JES-<br />

SICA was promoted through the EU 2007–13 programming cycle). Th e primary<br />

objective of JESSICA is to defi ne a system of fi nancial urban development<br />

funds by using revolving fi nancial instruments to support sustainable urban<br />

development (that is, renewal and regeneration projects). Such fi nancial vehicles<br />

build portfolios of revenue-generating projects by providing them with loans,<br />

equity, or guarantees that are then repaid by project revenues or cost savings over<br />

a given period.

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