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ECONOMICS UNIQUENESS

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282 ■ THE <strong>ECONOMICS</strong> OF <strong>UNIQUENESS</strong><br />

15. Developing methods to build reliable aggregate maps goes beyond the scope of this<br />

chapter. Th e process of adding up thematic maps drawn on a set of overlaying sheets,<br />

revealing colored-coded areas, was initiated by landscape architect Ian McHarg, who<br />

pioneered geographic information analysis before computers were available. Th e process<br />

is described in McHarg’s book Design with Nature (1992).<br />

16. Regulating stores in historic district illustrates the question in point. “Th e strictest laws<br />

regulating tourist shops are placed on two of Venice’s most famous sites, the Rialto<br />

Bridge and San Marco Square. Store licenses from other areas are non-transferable to<br />

these two regions. Th is limit does not apply exclusively to tourist shops in these areas,<br />

but bars and restaurants as well. If a shop closes in this area, then another is able to<br />

move in, but the absolute number of stores in the area is fi xed (870 stores in the district<br />

of San Marco).” (Venipedia, the Free Encyclopedia of Venice, Italy; http://Venipedia<br />

.org; see retail sales.)<br />

17. In Venice, the masses of tourists brought in by giant cruise ships are known to spend<br />

very little time or money in the city, injecting almost no compensation.<br />

18. Macroeconomic leakages are known to be signifi cant when the relevant entity is small.<br />

But large countries can face similar issues of keeping heritage economic values from<br />

going abroad. Tourism revenue leakages in developing countries are seen when the<br />

lodging or transportation activities are managed by international corporations, with<br />

very little local economic impact.<br />

19. Th e test-case study was conducted by Kathleen Louw (Getty Conservation Institute,<br />

Los Angeles) in March–April 2009, and coordinated by Yamoussa Fané (Cultural<br />

Mission of Djenné).<br />

20. Th e formula used to draw map 9.7G was applied to the same “parcel” base map as the<br />

one used in maps 9.7C and 9.7E. Th e formula calculated a weighted average of the fi ve<br />

layers, maps 9.7B to 9.7F. An equal weight of 20 percent was given to the following<br />

scores: 1 to 2 (map 9.7B), 1 to 4 (map 9.7C), 1 to 2 (map 9.7D), 1 to 2 (map 9.7E), and<br />

1 to 4 (map 9.7F), as the color-coded maps reveal. Th e range of scores was divided into<br />

fi ve levels, as indicated on the color-coded map of 9.7G. Th e result was redesigned to<br />

fi t a symbolic map similar to the transparent overlay sheets of McHarg’s day.<br />

21. Th is maintenance, called “crépissage,” must be done each year before the rainy season<br />

to ensure house stability, and is the full responsibility of each owner.<br />

References<br />

Abler, R., J. Adams, and P. Gould. 1971. Spatial Organization–Th e Geographer’s View of the<br />

World. Englewood Cliff s, NJ: Prentice-Hall.<br />

Avrami, E. C. 2004. “Cultural Heritage Conservation and Sustainable Building: Converging<br />

Agendas”. Industrial Ecology. Dec. 2004: 11–14.<br />

Coccossis, H., and A. Mexa, eds. 2004. Th e Challenge of Tourism Carrying Capacity Assessment,<br />

Th eory and Practice. Farnham, UK: Ashgate.<br />

Capello, R., and P. Nijkamp, eds. 2004. Urban Dynamics and Growth: Advances in Urban<br />

Economics. Amsterdam: Elsevier.<br />

Donaire, J. A., and N. Gali. 2008. “Modeling Tourist Itineraries in Heritage Cities, Routes<br />

Around the Old District of Girona.” Revista de Turismo y Patrimonio Cultural 6.

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