WHEN YOU CROSS CULTURES - World Evangelical Alliance

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LEARNING ABOUT CULTURE • Thirdly, cross-cultural messengers can ask their respondents to meet them half-way to exchange views so as to establish common ground.This approach is risky as it will distort the message. Any religion needs to be viewed as a whole. Hesselgrave suggests that the second approach is in keeping with the missionary calling and the realities of culture. CONTEXTUALISATION AND CROSS-CULTURAL COMMUNICATION The Gospel is universal, unchanging and for all cultures. But the cultural contexts in which the cross-cultural messenger delivers it are different from the culture in which God had revealed His message. During the communication process, it is important for the messenger to discern the local “worldview” and to distinguish it from other worldviews, so that the message can be delivered in a relevant way to the local context. This is the task of contextualisation faced by the cross-cultural messenger. Contextualisation is necessary so that the Gospel message is clearly understood by the recipients without any cultural distortions. The cross-cultural messenger must accurately perceive the recipients’ worldview and subsequently define, adapt and apply the Gospel message to their local context. Bringing the Gospel to another culture is more than a matter of preaching a message. For change to take place, Paul recognised that mere words will not be enough. To the Thessalonians, he wrote “Our gospel came to you not simply with words, but also with power, with the Holy Spirit and with deep conviction” (1 Thessalonians 1:5). Paul then described how he lived among them and how he worked in their midst. They saw his life. The life and lifestyle of the messenger is extremely important especially when that messenger first seeks to identify with a people and its culture. Contextualisation affects three major areas for the messenger: his lifestyle, his message and his way of doing the ministry. His life and lifestyle will either develop rapport with the people or cause them to keep their distance. When Paul went to Thessalonica, his life attracted the people. He could testify “ You know how we lived among you ... You became imitators of us and of the LORD” (1 Thessalonians 1:5, 6). Paul did not want to burden the people financially. This was his deep conviction. He worked night and day supporting himself. He preached the Gospel. He was a tentmaker. 7 The Thessalonians were willing to hear his message. They understood his message and it meant to them what it had meant to Paul. 7 1 Thessalonians 2:9; 1 Corinthians 9:6-15; Acts 18:3 7
8 WHEN YOU CROSS CULTURES In other words, Paul really communicated clearly to the point that the message was understood and “welcomed with joy”. The Holy Spirit brought about conviction. The message was also relevant to his life, making its impact. The Thessalonians turned from idols to serve the living and true God. Finally, not only had the Thessalonians become part of Paul's life, but Paul had become a part of their lives. Let us look more closely at the various stages of cross-cultural communication. 8 There are five stages in the cross-cultural communication process: Stage 1 RAPPORT For rapport to occur, the communicator needs to be aware of his own cultural background traditions, and how he must seek to understand the culture and traditions of his host culture, the people he desires to win. He needs also to be freed from any elements of his background that will inhibit him from relating to the new culture. To identify, the messenger (square) must constantly learn what the receiver’s (round) culture is. Messenger Receiver Stage 2 COMPREHENSION Rapport takes place when the receiver says, “I want to hear what you have to say”. Comprehension occurs when the receiver says, “I understand what you are saying”. Message 8 I owe these five steps to Jim Petersen in his seminar on contextualisation. Messenger with message Receiver
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WHEN YOU CROSS CULTURES - World Evangelical Alliance

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