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T OURISM AND TRAVEL RELATED SERVICES 131<br />

sector too there are quite a few restrictions under Mode<br />

3 and Mode 4 is unbound. Overall, the picture emerges<br />

that the tourism sector in Bhutan is restrictive.<br />

According to ESCAP, Bhutan enjoys an exceptional<br />

comparative advantage in the tourism sector due to its<br />

unique culture and pristine natural environment<br />

(ESCAP 2003). The tourism sector is the single largest<br />

source of convertible currency earnings, with significant<br />

backward linkages in the economy and potential for<br />

employment generation. The sector was liberalised in<br />

1999 and currently there are about 300 tour operators.<br />

However, it is unbalanced with more than 50% of the<br />

market share dominated by the top six travel agencies.<br />

Currently, this sector provides direct employment to<br />

500 regular employees and over 2,000 temporary<br />

workers. Number of tourist arrivals has grown at a<br />

rapid rate of over 25% per annum during 2003–06<br />

and in 2006 about 18,000 tourists visited Bhutan which<br />

was three times higher than that in 2002. Average length<br />

of stay of eight nights is also high by international<br />

standards and total tourism receipts in 2006 were about<br />

$24 million three times higher than that in 2002.<br />

Following a ‘high value, low volume’ tourism<br />

policy, the government administers tariffs in the tourism<br />

sector ranging from $165 in the low season to $200 in<br />

the high season per person per day. This tariff is<br />

inclusive of food, lodging, transport and guide services.<br />

The tour companies must pay 35% of the daily tariff<br />

to the government as royalty fees. The convertible<br />

currency receipts of the tour operators are channeled<br />

through the royal monetary authority, which retains<br />

the convertible currency and pays the (ngultrum – the<br />

Bhutanese currency) equivalent to the tour operator.<br />

Foreign investments in the tourism sector are<br />

limited to the hotel or resort construction sector, as<br />

tour operators’ licenses are restricted to Bhutanese<br />

nationals only. ESCAP suggests that foreign investment<br />

in this sector will help to improve the quality of services<br />

in the hospitality industry as well as allow investments<br />

in hotels of higher standards. Partnerships with foreign<br />

companies will also boost the marketing efforts of the<br />

local companies in the foreign countries.<br />

However, under GATS, the tourism sector<br />

liberalisation also includes the opening of distribution<br />

marketing and sales of tourism-related services. With<br />

liberalisation, Bhutan’s large tour companies could<br />

effectively monopolise the industry through<br />

partnerships with major international companies that<br />

control tourism-rated sectors including hotels, airline<br />

reservation, information systems, thereby reducing the<br />

market share of the small tour companies.<br />

Other countries could challenge the administered<br />

tariff system as being a non-tariff barrier. The onus<br />

will be on the government to prove that such a tariff is<br />

a necessary safeguard measure consistent with WTO<br />

membership. Furthermore, as foreign companies will<br />

want to repatriate profits earned in convertible<br />

currencies, Bhutan cannot restrict the profit repatriation<br />

of such currencies. The cultural and environmental<br />

policies of Bhutan could be also be undermined if the<br />

large foreign companies and their influential local<br />

counterparts, if any, place pressure on the government<br />

to open more areas for mass tourism (ESCAP 2003).<br />

Against this backdrop, it could be suggested that<br />

undertaking wider and deeper commitments at the<br />

WTO level would be a bit problematic for a tiny country<br />

like Bhutan. However, the SAFTA provides Bhutan with<br />

a better forum where it can liberalise as much as it<br />

could.<br />

Summary of Restrictions in<br />

Bhutan’s Tourism<br />

• Commitments limited to only one sub-sector of the<br />

tourism sector<br />

• Foreign equity ceiling of 70% and minimum<br />

amount being $0.5 million<br />

• Tour operators licences restricted only to Bhutanese<br />

nationals<br />

• Movement of foreign workers highly restrictive<br />

• Administrative tariff system could be challenged<br />

as being a non-tariff barrier.<br />

CONCLUSION AND SUGGESTIONS<br />

Discussion in this chapter suggests that the tourism is<br />

an important sector particularly in view the spillover<br />

effects this sector has on various other sectors of the<br />

economy. If properly nurtured, the sector can provide<br />

immense employment opportunities to the South Asian<br />

region. However, since the region fares quite badly in<br />

regard to receiving foreign tourists, the South Asian<br />

countries must take some drastic measures so that the<br />

tourism industry grows at a rapid pace. Regional<br />

integration in this regard could provide a big fillip to<br />

the growth of the sector. Tourism largely depends on<br />

the performance of other sector and it is a very sensitive<br />

business as if get affected by even a small incident.<br />

Though all issues cannot be addressed by regional<br />

integration, there are quite a few barriers that can be<br />

removed provided the region as a whole makes<br />

concerted efforts.

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