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T OURISM AND TRAVEL RELATED SERVICES 131<br />
sector too there are quite a few restrictions under Mode<br />
3 and Mode 4 is unbound. Overall, the picture emerges<br />
that the tourism sector in Bhutan is restrictive.<br />
According to ESCAP, Bhutan enjoys an exceptional<br />
comparative advantage in the tourism sector due to its<br />
unique culture and pristine natural environment<br />
(ESCAP 2003). The tourism sector is the single largest<br />
source of convertible currency earnings, with significant<br />
backward linkages in the economy and potential for<br />
employment generation. The sector was liberalised in<br />
1999 and currently there are about 300 tour operators.<br />
However, it is unbalanced with more than 50% of the<br />
market share dominated by the top six travel agencies.<br />
Currently, this sector provides direct employment to<br />
500 regular employees and over 2,000 temporary<br />
workers. Number of tourist arrivals has grown at a<br />
rapid rate of over 25% per annum during 2003–06<br />
and in 2006 about 18,000 tourists visited Bhutan which<br />
was three times higher than that in 2002. Average length<br />
of stay of eight nights is also high by international<br />
standards and total tourism receipts in 2006 were about<br />
$24 million three times higher than that in 2002.<br />
Following a ‘high value, low volume’ tourism<br />
policy, the government administers tariffs in the tourism<br />
sector ranging from $165 in the low season to $200 in<br />
the high season per person per day. This tariff is<br />
inclusive of food, lodging, transport and guide services.<br />
The tour companies must pay 35% of the daily tariff<br />
to the government as royalty fees. The convertible<br />
currency receipts of the tour operators are channeled<br />
through the royal monetary authority, which retains<br />
the convertible currency and pays the (ngultrum – the<br />
Bhutanese currency) equivalent to the tour operator.<br />
Foreign investments in the tourism sector are<br />
limited to the hotel or resort construction sector, as<br />
tour operators’ licenses are restricted to Bhutanese<br />
nationals only. ESCAP suggests that foreign investment<br />
in this sector will help to improve the quality of services<br />
in the hospitality industry as well as allow investments<br />
in hotels of higher standards. Partnerships with foreign<br />
companies will also boost the marketing efforts of the<br />
local companies in the foreign countries.<br />
However, under GATS, the tourism sector<br />
liberalisation also includes the opening of distribution<br />
marketing and sales of tourism-related services. With<br />
liberalisation, Bhutan’s large tour companies could<br />
effectively monopolise the industry through<br />
partnerships with major international companies that<br />
control tourism-rated sectors including hotels, airline<br />
reservation, information systems, thereby reducing the<br />
market share of the small tour companies.<br />
Other countries could challenge the administered<br />
tariff system as being a non-tariff barrier. The onus<br />
will be on the government to prove that such a tariff is<br />
a necessary safeguard measure consistent with WTO<br />
membership. Furthermore, as foreign companies will<br />
want to repatriate profits earned in convertible<br />
currencies, Bhutan cannot restrict the profit repatriation<br />
of such currencies. The cultural and environmental<br />
policies of Bhutan could be also be undermined if the<br />
large foreign companies and their influential local<br />
counterparts, if any, place pressure on the government<br />
to open more areas for mass tourism (ESCAP 2003).<br />
Against this backdrop, it could be suggested that<br />
undertaking wider and deeper commitments at the<br />
WTO level would be a bit problematic for a tiny country<br />
like Bhutan. However, the SAFTA provides Bhutan with<br />
a better forum where it can liberalise as much as it<br />
could.<br />
Summary of Restrictions in<br />
Bhutan’s Tourism<br />
• Commitments limited to only one sub-sector of the<br />
tourism sector<br />
• Foreign equity ceiling of 70% and minimum<br />
amount being $0.5 million<br />
• Tour operators licences restricted only to Bhutanese<br />
nationals<br />
• Movement of foreign workers highly restrictive<br />
• Administrative tariff system could be challenged<br />
as being a non-tariff barrier.<br />
CONCLUSION AND SUGGESTIONS<br />
Discussion in this chapter suggests that the tourism is<br />
an important sector particularly in view the spillover<br />
effects this sector has on various other sectors of the<br />
economy. If properly nurtured, the sector can provide<br />
immense employment opportunities to the South Asian<br />
region. However, since the region fares quite badly in<br />
regard to receiving foreign tourists, the South Asian<br />
countries must take some drastic measures so that the<br />
tourism industry grows at a rapid pace. Regional<br />
integration in this regard could provide a big fillip to<br />
the growth of the sector. Tourism largely depends on<br />
the performance of other sector and it is a very sensitive<br />
business as if get affected by even a small incident.<br />
Though all issues cannot be addressed by regional<br />
integration, there are quite a few barriers that can be<br />
removed provided the region as a whole makes<br />
concerted efforts.