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The Value of Investing in Canadian Downtowns - International ...

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<strong>Downtowns</strong> are iconic and powerful symbols for a city<br />

<strong>The</strong> downtowns featured <strong>in</strong> this report <strong>of</strong>ten conta<strong>in</strong> the most iconic landmarks, dist<strong>in</strong>ctive features, and unique<br />

neighbourhoods <strong>in</strong> their respective cities. Moreover, given that the downtowns were one <strong>of</strong> the oldest<br />

neighbourhoods citywide, they <strong>of</strong>fered rare <strong>in</strong>sights <strong>in</strong>to their city’s past, present and future. For example, downtown<br />

Halifax is one <strong>of</strong> Canada’s oldest maritime cities where people can experience the past simply by walk<strong>in</strong>g the same<br />

dist<strong>in</strong>ct street grid pattern from the 1700s, look<strong>in</strong>g down to the same harbour, and up to the same Citadel as<br />

residents did centuries ago. <strong>The</strong> downtown case studies also provided a strong representation <strong>of</strong> the city <strong>in</strong> the<br />

present. For example, Toronto has emerged as a powerful f<strong>in</strong>ancial centre, its downtown skyl<strong>in</strong>e reflects this<br />

prosperity and dom<strong>in</strong>ance more than any other neighbourhood. Lastly, the downtown provides an opportunity for<br />

each city to differentiate themselves. For example, the City <strong>of</strong> Vancouver is striv<strong>in</strong>g to emerge as one <strong>of</strong> the world’s<br />

greenest cities and many <strong>of</strong> the major projects that set an example are located downtown.<br />

Downtown views are iconic and known around the world<br />

<strong>Downtowns</strong> may be physically small <strong>in</strong> area, but are typically highly visible<br />

<strong>The</strong> downtowns <strong>in</strong> this project occupy only a small land area (some do not even take up one percent <strong>of</strong> their City’s<br />

total land area). Yet, these downtown nodes are all major economic, social and cultural hubs and are highly visible<br />

and valued by the population at large. Despite this high level <strong>of</strong> visibility, a challenge frequently referenced by<br />

<strong>in</strong>terviewees is that as cities grow <strong>in</strong> size and area, the downtown can receive decl<strong>in</strong><strong>in</strong>g priority as efforts and<br />

resources are directed to build<strong>in</strong>g new communities on the peripheries.<br />

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