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The Value of Investing in Canadian Downtowns - International ...

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UNITY<br />

Does the downtown have strong leaders who collaborate to achieve a<br />

shared vision?<br />

<strong>The</strong> shared vision for downtown Edmonton’s future is<br />

<strong>of</strong> a liveable, prosperous and <strong>in</strong>tensified urban core.<br />

This vision has been pursued across multiple political<br />

cycles, bus<strong>in</strong>ess cycles, and <strong>of</strong>ficial plans. <strong>The</strong><br />

patient and committed approach to achiev<strong>in</strong>g this<br />

vision by the City deserves praise. Accord<strong>in</strong>g to<br />

<strong>in</strong>terviewees, this collaborative approach stems, <strong>in</strong><br />

part, from the collapse <strong>of</strong> downtown property values<br />

<strong>in</strong> the 1990s and the steep <strong>in</strong>crease <strong>in</strong> suburban<br />

property tax rates that followed, which underscored<br />

the importance <strong>of</strong> a healthy downtown for a healthy<br />

city.<br />

Vision<br />

<strong>The</strong> 2010 Capital City Downtown Plan charts a<br />

course to achieve the vision <strong>in</strong> the Strategic Plan,<br />

identify<strong>in</strong>g specific policies to guide future decisions<br />

and, most importantly, coord<strong>in</strong>ates public and private<br />

“catalyst projects” that are planned or proposed for<br />

downtown 8 . <strong>The</strong>se plans follow <strong>in</strong> the footsteps <strong>of</strong> the<br />

1997 Capital City Downtown Plan which spurred a<br />

significant <strong>in</strong>crease <strong>in</strong> the downtown residential<br />

population, relaxed m<strong>in</strong>imum park<strong>in</strong>g requirements,<br />

and directed <strong>in</strong>vestments <strong>in</strong> both the public realm and<br />

downtown <strong>in</strong>stitutions. Earlier still, <strong>in</strong> the mid-1980s,<br />

the Mayor's Taskforce for the Heart <strong>of</strong> the City<br />

identified five “catalyst projects” that were ultimately<br />

realised <strong>in</strong> the core.<br />

Leadership<br />

No particular leader or <strong>in</strong>terest group stands out <strong>in</strong><br />

Edmonton because efforts have generally been seen<br />

as collaborative. Yet support from elected <strong>of</strong>ficials<br />

and the City has been widely acknowledged.<br />

Advocacy for the downtown has also been voiced by<br />

the Downtown Bus<strong>in</strong>ess Association, a partnership<br />

between local bus<strong>in</strong>esses and the City, s<strong>in</strong>ce 1985,<br />

as well as the rapidly grow<strong>in</strong>g Downtown Edmonton<br />

8<br />

City <strong>of</strong> Edmonton. (2010). Capital City Downtown Plan. Retrieved from:<br />

http://www.edmonton.ca/city_government/projects_redevelopment/capitalcity-downtown-plan.aspx.<br />

Accessed 2012 May 14.<br />

Condom<strong>in</strong>ium tower under construction <strong>in</strong> downtown<br />

Edmonton. Susta<strong>in</strong>ed leadership and vision for downtown<br />

have created the conditions for a dramatic <strong>in</strong>crease <strong>in</strong> the<br />

downtown population.<br />

Community League. In addition, the Edmonton<br />

Economic Development Authority has created the<br />

Downtown Vibrancy Task Force whose aim is to<br />

further the revitalization <strong>of</strong> Edmonton’s downtown<br />

core. Membership <strong>in</strong> the task force consists <strong>of</strong> 20<br />

‘blue ribbon’ bus<strong>in</strong>ess, community, and social<br />

agencies 9 .<br />

Collaboration<br />

<strong>The</strong>re have not yet been any formal public-private<br />

partnerships <strong>in</strong> downtown Edmonton; however, the<br />

City’s overall approach to downtown revitalization is,<br />

<strong>in</strong> a sense, a partnership between the public and<br />

private sectors. Based on discussions with the<br />

private sector, the City makes targeted <strong>in</strong>vestments<br />

and regulatory changes with the <strong>in</strong>tent to make the<br />

bus<strong>in</strong>ess case for downtown <strong>in</strong>vestment much<br />

stronger.<br />

9<br />

Ibid.<br />

Edmonton has had a<br />

downtown master plan for<br />

26 years<br />

148

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