INTEGRATED PROTECTED AREA CO-MANAGEMENT (IPAC) - BIDS

Now that the main marketing agents are mapped, two dimensions that are quantifiable are the
number of actors and the employment opportunities they offer. These two dimensions are
closely related to each other.
Mapping for flow and volume of products
Once the chains, actors and specific activities in the value chain are mapped one has to map the
flows of products through the value chain. This involves identifying the products at each
marketing stage from collection through to final destinations. Mapping these flows creates a
clear picture of what forms of chains are handled at each stage of the value chain. Nevertheless,
the present study entailing marketing chains deals with nearly the same product without any
significant processing or transformation.
Approximate mapping of the volume of products relating to the selected major concentration
areas would be the next step. The volume of products is closely related to mapping the product
flow. Finding out the volume of product makes it possible to have an overview of the size of the
different channels within the value chain.
Mapping geographical flows:
Based on the mapping of flows, volumes and actors it is relatively straightforward to develop an
approximate geographical map, however, based on first-stage movement, which may be of
particular importance in the context of necessary interventions. Starting from the place of origin
(i.e. where it is collected) it may be possible to approximately map how and where the product
travels, that is, from places of collection, to places of intermediary traders, then to places of
wholesalers, retailers and final consumers 37 .
Mapping the value at different levels of the value chain.
The study aims to map marketing chains only. The focus of this study, that is, the core element of
value chain mapping is to map the monetary value throughout the chain. Value is something that
can be measured in many ways. The most straightforward depiction of a monetary flow would
be to look at the price value additions at every step throughout the marketing chains, providing
an overview of the earnings at the different stages (See Section on Limitations of the Study).
Other economic parameters are, amongst others, cost structures, profit, and return on investment.
It is important to recognize that at the mapping stage of the value chain analysis sometimes
accurate information about costs, margins and profits at different levels within the value chain
may not be adequately available. It is found that only price information is known at each level,
and thus so far the marketing chains are concerned value additions in terms of price are the core
concerns of this brief study.
Existing product-specific marketing chains are identified by developing flow charts with all
active market agents, starting from the collector level to the final retailer level (See Annex C).
The functions and roles of individual actors in the value chain are outlined in Annex B.
1.4.5 Value Chain Analysis
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The Reconnaissance survey indicates that the actors, by and large, are well aware of the places of origin and
destinations of SRF products.
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