Long Term Community Plan 2012-2022 - Hurunui District Council

www.hurunui.govt.nz
District Promotion
Overview
District Promotion covers the following activity described
below:
Activity 1: District Promotion (economic development, tourism
and events and district promotion)
Our Aim
To retain businesses and support their growth and prosperity,
to attract investment, new businesses, tourists and visitors, and
promote the Hurunui District to improve the local economy
and wellbeing of the local community.
Why is the Council Involved?
We are involved in economic development and in tourism
promotion because we recognise that the growth of business
and visitor industry provides major economic benefits and are
important for the future growth of the district. Growing existing
business and attracting investment and new businesses into the
district brings new job opportunities for residents, encourages
more people to settle in the district and therefore, increases the
breadth and depth of the economy. Rural community services
and facilities are frequently under threat through depopulation;
however, focusing on sustainable growth should negate this
effect. We consider our district to be unique and that there are
opportunities for diversification to encourage employment and
business growth.
Significant Negative Effects
Any increase in business and tourism in the District may have
a negative impact on environmental wellbeing as this will result
in an increase in waste, air and noise pollution, traffic, and
pressure on water and sewerage schemes. This is more likely
to be evident in areas like Hanmer Springs, which is our most
popular tourist town. As far as this can be controlled, this will
be offset to some extent from the value derived from economic
development and the tourism industry. With proper planning,
any growth in business and tourism should be sustainable for
the foreseeable future.
Emergency Management
In an emergency, particularly a civil defence emergency, we will
continue to deliver services as long as it is safe and practical to
continue to do so. Civil defence management plans provide
the Council with guidance and contingencies. However, in an
extreme emergency, the services in this group would not be
considered essential.
Financial Summary
A financial summary for this group of activities is shown at the
end of the District Promotion activity.
Community Outcomes
The District Promotion activity described in this section,
primarily contributes to the following community outcome:
1. A place with a thriving local economy:
• We are seen as a good place to do business, to live and
to visit
Major Projects Planned
Project
Develop a new district
promotion model
Review the current Targeted
Tourism Rate
Year Planned
2012/13 2013/14 2014/15 2015+
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