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326 F. Beckenbach, R. Briegel<br />

A newly created innovative product (independently <strong>of</strong> whether it is created<br />

individually or cooperatively) is characterized by the following parameters which are<br />

determined r<strong>and</strong>omly but influenced by endogenours variables:<br />

& dem<strong>and</strong> potential (ypo), & initial value <strong>of</strong> dem<strong>and</strong> (y(t0)) (at the time when the new product is put on the<br />

market),<br />

& threshold value for diffusion, the ‘critical mass’ (yts), <strong>and</strong><br />

& velocity <strong>of</strong> diffusion (v).<br />

<strong>The</strong> expectation value for the dem<strong>and</strong> potential is set proportionally to the<br />

turnover <strong>of</strong> the firm <strong>and</strong> to a certain power <strong>of</strong> the amount <strong>of</strong> declarative knowledge<br />

<strong>of</strong> the firm(s) that has (have) created the new product (more precisely: to the number<br />

<strong>of</strong> knowledge domains where the firm has got knowledge). 12 <strong>The</strong> expectation values<br />

for the initial value <strong>of</strong> dem<strong>and</strong> <strong>and</strong> for the critical mass are set proportionally to the<br />

dem<strong>and</strong> potential. <strong>The</strong> expectation value for the diffusion velocity depends linearly<br />

on an indicator <strong>of</strong> the intensity <strong>of</strong> competition in the corresponding production<br />

sector.<br />

<strong>The</strong> dynamics <strong>of</strong> final dem<strong>and</strong> for an innovative product follows a stylized<br />

diffusion model. <strong>The</strong> final dem<strong>and</strong> for this product <strong>of</strong> a given firm at the next time<br />

step y(t+1) is calculated via the following difference equations that leads to a logistic<br />

increase (resp. decrease) <strong>of</strong> dem<strong>and</strong> if <strong>and</strong> only if the current dem<strong>and</strong> y(t) is greater<br />

(resp. smaller) than the threshold value yts:<br />

Obviously it holds:<br />

ytþ ð 1Þ<br />

¼ yt<br />

ytþ ð 1Þ<br />

¼ yt<br />

ðÞþv yt ðÞ y ð tsÞðypo<br />

yt ðÞ<br />

ypo yts ðÞþv yt ðÞ yt ðÞ y ð tsÞ<br />

yts lim<br />

t!1 yt ðÞ¼ypo lim<br />

t!1 yt ðÞ¼yts lim<br />

t!1 yt ðÞ¼0 if y t0<br />

if yðt0Þ > yts ;<br />

if yðt0Þ ¼ yts ;<br />

ð Þ < y ts :<br />

if yðÞ t yts; ð8Þ<br />

if yðÞy t ts : ð9Þ<br />

If a firm imitates an existing innovative product, the part <strong>of</strong> the dem<strong>and</strong> potential<br />

that has not yet been exhausted at that point in time (distance A in Fig. 3) is shared<br />

equally among the imitating firm <strong>and</strong> the original innovator(s) (<strong>and</strong> previous<br />

imitators if existing).<br />

After having been adopted by a certain fraction <strong>of</strong> all consumers <strong>and</strong> thus having<br />

reached a certain amount <strong>of</strong> dem<strong>and</strong>, an innovative product may be devaluated by<br />

12 <strong>The</strong> background for this assumption is the positive relation between the broadness <strong>of</strong> knowledge <strong>and</strong><br />

the firm’s flexibility as regards to the dem<strong>and</strong> side.

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