ALHOSN University Catalogue Global Knowledge with Local Vision ...

Prerequisite: MKT 501
In this course emphasis is placed on the firm and the marketing manager‘s role in strategy formulation and the
marketing manager‘s role in marketing management and decision making. Topics to be included are introduction
and market definition, market analysis, marketing objectives and marketing strategies and marketing
implementation and control.
MKT 611 International Marketing
Prerequisite: MKT 601
In this course the emphasis is placed on the firm and its marketing role in international market. The theoretical
and cultural parts will be discussed at the beginning to learn how the company can best operate in a new cultural
environment. The topics also focus on how the firm enters new international markets. Global marketing
management such as global segmentation and positioning, global products and services, global pricing, global
promotion, and global distribution will also be discussed.
QNT 501 Probability and Statistics for Managers
Prerequisite: None
This course is an introduction to the nature of statistics, topics include descriptive statistics and graphs;
random variables, data collection, introduction to the probability principles; sampling distribution.
QNT 601 Quantitative Analysis for Decision Making
Prerequisite: QNT 501
The course advances students’ ability to think, adapt, build, apply, evaluate and conduct analysis using
quantitative techniques in support of business decision making. Topics include introduction to quantitative
analysis, probability concepts and applications, decision analysis, regression models, forecasting, inventory
control models, linear programming models, transportation and assignment models, integer programming and
nonlinear programming, network models, project management, waiting lines and queuing theory, simulation
modeling, Markov analysis, and statistical quality control.
Global Knowledge with Local Vision
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